Currently in development, We knew no difference... reimagines storytelling as an immersive art experience. Audiences step into a world of control, transformation, and entrapment, becoming protagonists in a journey through episodic animations, ritualistic interactions, and sensory installations. This evolving project invites you to explore a universe where the boundaries between observer and participant dissolve.
Stay tuned as We knew no difference... continues to take shape.
Interested in collaborating? Scroll down for details and get in touch!
Set within a surreal and unsettling environment, Sororibus is an all-female world where societal norms, history, and dystopian visions like Brave New World and 1984 converge. A place of dazzling beauty and eerie control, it explores power, liberation, and metamorphosis.
Governed by beauty as a commodity, Sororibus operates through rigid laws, rituals, and hierarchies. Participants navigate a seductive yet menacing landscape—pink glittery skies, choppy waters, grand fortifications, and lush gardens—where every interaction reveals layers of its intricate story.
Soundscapes and tactile elements heighten the tension between constraint and freedom, immersing visitors in an environment that is both disorienting and enchanting. Blending Renaissance grandeur with futuristic design, surreal characters and symbolic structures challenge perceptions of identity, autonomy, and transformation.
Visitors step through a compact mirror video, drawn in by enticing messages—“We can brighten up your world.”
Inside, wall projections transport them into Sororibus: glittering pink skies, turbulent waters, and a fortified island with opulent buildings. The interiors are equally intricate—archways, lush gardens, and surreal set designs create a dreamlike, disorienting atmosphere. Unsettling music and tactile floors heighten the experience, where bizarre objects like wheeled cats and winged women’s heads add to the uncanny worldbuilding.
As visitors explore, hidden corners reveal episodic videos—such as the Madre reprimanding those who fail to wear masks. Interactive elements deepen engagement, from AR face filters to framed artworks and tactile wallpapers that hint at the world’s history, religion, and beauty rituals.
Key moments include:
The Goddess Dea – A haunting figure, dancing to whispered, mechanical sounds, blending grace with unease.
Servas’ Beauty Procedures – A surreal ritual where participants engage with beauty standards, such as selecting coloured eyeballs.
The Masking Ceremony – A climactic moment of hierarchy, worship, and transformation, where the Madre, Decoras, and Guardianas impose the final stage of the ritual.
The journey ends with a moment of resistance: Ava, an ally, introduces real roses and urges visitors to escape. Guests exit through an interactive rose-patterned curtain, its response—through light or sound—leaving them with lingering unease.
Before leaving, they can add their voice to the Rebellion Wall, writing or drawing their acts of defiance, ensuring their mark remains in Sororibus.
How Will Audiences Feel?
Visitors step into We knew no difference... with a sense of wonder and anticipation. As they navigate the space, curiosity gives way to unease and disorientation before moments of clarity emerge. By the end, they leave with a feeling of empowerment, their experience lingering—challenging norms, sparking autonomy, and igniting defiance.
Early concepts for city visuals
Early visual and sound explorations of the world’s introduction.
Early visual and sound explorations of beauty as control.
A glimpse into the research, sketches, and test visuals shaping the project.
Initial concepts for the ritual’s imagery and atmosphere.
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